Properly structured landing page is big part of the Search Engine Optimization. Shell is a hassle-free WordPress CMS Theme. All of the content on this landing page is fully manageable directly from Theme Options, including call-to-action button and its destination.
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Headline, Subheadline, brief info above the call-to-action button and including the button, together with its destination link can be changed via Theme Options. Logo is uploadable as well. Three columns you see here are widgets.